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For-profit social enterprise handpicked to participate in Tour's i4c Village.
Atlanta, GA (June 3, 2010) - Better World Books announces today it has been chosen by the i4c Campaign to participate in this summer's highly anticipated, 36-city Lilith Tour music festival. Better World, which was selected along with three other socially-minded organizations from a pool of 128 candidates, will receive growth support from the i4c Lilith Campaign and act as a physical partner on the ground at each stop. The i4c Campaign leverages the arts and entertainment community along with brands to support social and environmental entrepreneurs.
As part of the agreement, Better World Books will join the i4c Campaign's "Village," a pop-up destination of booths and other attractions on the concert grounds at each city stop. Full-time company employee Abbey Frick will temporarily leave her post at Better World Books' Mishawaka, IN office to hit the road full-time with the Tour.
"I'm thrilled to be doing a tour celebrating women in music," said Frick, "It's going to be great to meet so many of our customers and potential customers - like-minded book and music lovers who want to make a difference."
What's more, as part of the i4c partnership, the 2010 Lilith Tour with contribute $1 per ticket sold to the Village companies, which include Better World Books, Alter Eco and To-Go Ware -- triple bottom-line businesses that focus on people, planet and profit.
"We're honored to have been selected by i4c and Lilith," said Better World Books CEO David Murphy. "This is an exciting partnership for our company, one that aligns our mission-driven business with an entire music festival founded on the power of social causes. We think concert-goers are going to be really pleased with the i4c Village."
A portion of every Better World Books book purchase goes toward funding global literacy through the company's primary non-profit literacy partners (the National Center for Family Literacy, Books for Africa, Room to Read, Worldfund, and Invisible Children), as well as nearly 100 other non-profit organizations. Customers can choose from Better World's 8 million new and used book titles on the company's site, BetterWorldBooks.com, or via 22 other online marketplaces.
ABOUT BETTER WORLD BOOKS
Better World Books (www.BetterWorldBooks.com) is a for-profit social enterprise that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than eight million new and used titles in stock, Better World Books is a self-sustaining company that balances the social, economic and environmental values of its stakeholders. Better World Books diverts books from landfills by conducting book drives on 1,800 college campuses, and by collecting discards from over 2,000 libraries nationwide. Since its founding in 2003, the Mishawaka, Ind.-based company has raised over $8 million for its non-profit literacy, library and college partners; donated over 1.5 million college textbooks; diverted more than 32 million pounds of books from landfills; achieved over 11,000 tons of carbon offsets through carbon-neutral shipping, and created more than 200 full-time jobs with meaningful benefits.
ABOUT i4c Campaign
The i4c Campaign facilitates collaboration between sponsors, businesses and consumers to create an economy that addresses the challenges of today to create a better tomorrow.
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