LEAP GRANT UPDATE: READING TOGETHER AT ARMLEY LIBRARY, PART 2
Written by Andy Parker, Better World Books Acquisitions Representative. Leeds Libraries were […]
Donald W. Hendon
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Kings Ridge Media
This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
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