0 TO 10KM FOR SCOTTISH BOOK TRUST WITH EMMA MCNEILL
When the opportunity to do the Edinburgh Marathon Festival 10k as part […]
Donald W. Hendon
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Kings Ridge Media
This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
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