2017 READING CHALLENGE RECOMMENDATIONS
The new year is a time to challenge yourself to reach new […]
Robert W. Bly
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-- There are dozens of books on public relations, self promotion, and publicity -- but no books that focus on positioning an individual as the recognized authority in his or her field.
-- The author is a living example of someone who has become a recognized expert in his field through the very advice he covers in this book.
-- Leading the Pack uses both the author's personal experiences in becoming an expert in his field as well as examples of well-known figures who have obtained "leader" status.
Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book.
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