One of the challenge points on the Better World Books 2017 Reading […]
Edmund J. Freedberg
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It's the mantra of the highly competitive, rapidly changing '90s - you must manage yourself more efficiently, proactively and flexibly to achieve corporate success. But success demands more than just desire -- it requires a supportive organization and a specific set of skills, a combination many companies and individuals often don't know how to achieve Activation shows business-people how to effectively transform this untapped potential into heightened performance -- and productivity.
Edmund J. Freedberg, a performance management consultant who has worked with Fortune 500 corporations and professional sports organizations, recognizes that it's not enough to "empower" people to become self-managers -- they must also be properly trained and supported within the organization. For a specific job to be done, the necessary potential and ability must be in place, and that potential has to be converted into performance. The "Activation" of this potential is the prime responsibility of the self-manager. Freedberg shows people how to become self-managers through practical strategies for managing attitude, self-direction and motivation. Plus, specific exercises give readers the opportunity to strengthen Activation habits in these three critical areas and overcome any barriers, quickly and effectively.
Activation is required reading for both managers and staff searching for ways to activate the potential in their corporate culture and in their own job performance. It's a book that goes far beyond the usual lip service paid to change management and empowerment: in a clear and practical manner, based on provenstrategies, Activation demystifies today's critical performance equation: Performance = Ability x Activation.
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