HEY BLACK FRIDAY, TAKE A BREATHER!
Although many have speculated on the history of the term “Black Friday,” […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
More than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small. "A Creator's Guide to Transmedia Storytelling, " by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses.
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, "A Creator's Guide to Transmedia Storytelling" will give you the tools and knowledge you need to create deeper forms of audience engagement.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
We match every book you purchase with a book donation. Learn more »
Gift Certificate = Happy Friend + Books donated to families in need Make Someone Happy »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)