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Anyone who wants to influence policy -- whether of a corporation, an institution, or government at any level -- will find the tools they need to become an effective issue advocate, and not just another frustrated citizen.
Filled with abundant practical examples and guidelines for success, the book covers such topics as: -- how public policy issues become ripe for action; -- how interest groups influence the issue agenda; -- how lobbying can shape political decisions; -- how to mobilize grassroots support; -- how coalitions are formed; -- how to organize an initiative or referendum.
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