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Word of Mouth Marketing: How Smart Companies Get People Talking
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Word of Mouth Marketing

How Smart Companies Get People Talking (Hardcover)♥ Add to Wishlist

by Andy Sernovitz , Seth Godin , Guy Kawaski

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About the Book

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

Foreword by Seth Godin and Afterword by Guy Kawaski.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything ... more

     

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      CONDITION SELLER PRICE SHIPPING PURCHASE
      Used Good(1 Copy): Good 1419593331 Shows light or moderate wear. Used textbooks may not always include cd or other accessories.
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      Total Quality Books, LLC
      TX, USA

      $4.74
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      Used Good(1 Copy): The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv.
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      Goodwill Industries of SF
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      Used Very Good(1 Copy): Very Good 1419593331 Item in very good condition and at a great price!
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      Used Very Good(1 Copy): Very Good 1419593331 Item in very good condition and at a great price!
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      Used Like New(1 Copy): Fine in Not issued jacket Softcover "Advance Reader's Copy". Appears unread. No markings. Ships in a box. Ships from NYC.
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      Used Very Good(1 Copy): Very good in very good dust jacket.
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      Used Good(1 Copy): Good. Glued binding. Paper over boards. With dust jacket. 184 p. Contains: Illustrations.
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      Used Like New(1 Copy): Like New 2006 hardcover with dust jacket, 1st printing with full number line, NEW, Each order is emailed a USPS tracking number. All books are sanitized and cleaned for your protection before mailing.
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      New: New Great customer service. You will be happy!
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      About the Book

      Who Is Talking About You?

      Master the art of word of mouth marketing with this fun, practical, hands-on guide.

      Foreword by Seth Godin and Afterword by Guy Kawaski.

      With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

      Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.

      Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.

      Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.


      Product Details

      • Media: Hardcover Book, 184 pages
      • Language: English
      • Publisher: Kaplan Business
      • ISBN-10: 1419593331
      • ISBN-13: 9781419593338
      • Dimensions: 6.28 x 9.20 x 0.85 inches
      • Shipping Weight: 0.92 lbs
      • Categories: Telemarketing

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      USED: $4.74

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