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Web Analytics: An Hour a Day [With CDROM]
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Web Analytics

An Hour a Day [With CDROM] (Paperback)♥ Add to Wishlist

by Avinash Kaushik

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About the Book

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you ... more

     

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      About the Book

      Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

      Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


      Product Details

      • Media: Paperback Book, 443 pages
      • Language: English
      • Publisher: Sybex (May. 31st, 2007)
      • ISBN-10: 0470130652
      • ISBN-13: 9780470130650
      • Dimensions: 7.42 x 9.10 x 1.06 inches
      • Shipping Weight: 1.53 lbs
      • Categories: General Internet

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