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Twitter Power: How to Dominate Your Market One Tweet at a Time
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Twitter Power

How to Dominate Your Market One Tweet at a Time (Hardcover)♥ Add to Wishlist

by Joel Comm , Ken Burge , Anthony Robbins

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About the Book

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via ... more

     

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      Used Good(1 Copy): The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv.
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      About the Book

      Get the business leader's guide to using Twitter to gain competitive advantage.

      Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messagesacalled "tweets"athat can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

      In "Twitter Power," Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. "Twitter Power" is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. "Twitter Power" features a foreword by Tony Robbins.


      Product Details

      • Media: Hardcover Book, 245 pages
      • Language: English
      • Publisher: John Wiley & Sons (Feb. 28th, 2009)
      • ISBN-10: 0470458429
      • ISBN-13: 9780470458426
      • Dimensions: 5.80 x 8.70 x 1.30 inches
      • Shipping Weight: 0.88 lbs
      • Categories: General Marketing

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      USED: $4.74

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