Tribes

We Need You to Lead Us

3.81 based on 1165 reviews.

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Hardcover Book

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Product Description

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Itas our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, theyare enabling countless new tribes to be bornagroups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it canat provide leadership. That still has to come from individualsa people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think againaleaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a asheepwalkeraasomeone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers donat do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . Itas not easy, but itas easier than you think.

Product Details

  • Media: Hardcover Book, 151 pages
  • Publisher: Portfolio (Jan. 31st, 2008)
  • ISBN-10: 1591842336
  • ISBN-13: 9781591842330
  • Dimensions: 4.98 x 7.28 x 0.66 inches
  • Shipping Weight: 0.51 lbs

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Customer Reviews

  • Book Rating 5 out of 5
    Read Reviews on Goodreads

    by Ron from Sunnyside, NY | Oct 2, 2008

    This book will make you want to go out and change the world.

    It's a powerful reminder that what we call "marketing" is really just doing something that you believe in passionately and then sharing that passion with other people, getting them to believe in you as well. There are all sorts of ideas and causes around which we might organize--but in order to do it, we need to be out there, making things happen because we refuse to live with the fear that we can't.


     5 people found this review helpful


  • Book Rating 5 out of 5
    Read Reviews on Goodreads

    by Molly from Pewee Valley, KY | Oct 10, 2008

    Seth Godin is an inspiration to an entire generation of people, many of which spend a large portion of their day in front of a computer for both fun AND profit.

    This book Tribes, is the best book on leadership, social change and creating a movement that I have read.

    A book that SCREAMS to be highlighted and written in and talked about.

    Extremely short chapters that pack a punch, this is a must read for anyone with a burning desire for change who just needs the little push to get beyond the fear.

    Excellent work.
    I am now going to read it again and really start loving this book (by highlighting, post-it noting and writing all over it!)


     2 people found this review helpful


  • Book Rating 4 out of 5
    Read Reviews on Goodreads

    by Carol from Washington, DC | Oct 31, 2008

    This was an interesting mix of self-help/motivational leadership stuff with a bit of insight about how tribes are now forming. I liked it best when Godin talked about the nature of how tribes interact,especially when he explained the difference between how things used to be and how they are now.

    The motivational cheerleading seemed a bit inauthentic. I mean, he would write things like "you should be leading..." and I would just think, How do you know? You don't know me.


     3 people found this review helpful


  • Book Rating 1 out of 5
    Read Reviews on Goodreads

    by Marianne from The United States | Nov 18, 2008

    So far, not too impressed. The author stays just on the surface and hasn't said anything new or thought-provoking (so far). It would be a better book if it were more focused and had depth, but it seems to be just a repackaging of what's already out there and trendy in the business/marketing world.


     4 people found this review helpful


  • Book Rating 4 out of 5
    Read Reviews on Goodreads

    by Scott from Milwaukee, WI | Nov 22, 2008

    While the book is small and in some ways lightweight, it also manages to be deeply engaging. In essence it's a rant to get you off your ass and do what you love to do and inspire others to follow. It's about true leadership, not about being a boss or a manager, but a leader.


     3 people found this review helpful


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