The Truth About Green Business

Customer Reviews

• Sustainability A...to...Z  Jul 27, 2009 (5 of 5 found this helpful)

  Mr. Friend provides a very compelling compendium of sustainability insights, any one of which is interesting and something to learn more about, and any sequence of which can become a blueprint for a company sustainability strategy and path to triple bottom line success. Collectively, he provides a road map that will help one begin to look at their business in new ways. He's obviously been doing this for awhile, putting a lot of thought and experience into it. So, it's much easier for us to get a lot of value back. Should be on the reading short list for any business manager or executive. Nicely done!

• A book for everyone.  Jul 1, 2009 (7 of 8 found this helpful)

  The truth about this book is that it's written for everyone interested in a sustainable future. What I appreciate most is that it provides me with a quick overview of so many topics. While intended as a field guide for business leaders and their employees, it should work equally well as a career and educational guide for students.

• Outstanding document!  Jun 16, 2009 (6 of 7 found this helpful)

  Fence-sitting is over. This book clearly identifies the business case, strategies, and opportunities for those ready to move forward.
  Long-awaited, and very welcome volume.
  Profound thanks to Gil Friend, for this eloquent confirmation.
  Paul Sheldon
  Senior Consultant
  Natural Capitalism Solutions

• The Truth About Green Business  Aug 23, 2009 (3 of 3 found this helpful)

  Many businesses are going green. It's the latest thing and some are profiting by claiming to be earth friendly. Really, sustainability should be something that we all do. It should be as much a part of business as a business plan.
  
  The Truth About Green Business covers quite a lot of ground. The book is not just looking at appearing earth friendly but actually creating a sustainable product and workplace that does the most it can not only for the environment but also for the people who work at the company. Really, it's all about making the world a slightly better place. I like that.

• Deserves a place in public library as well as private business collections  Oct 15, 2009 

  Economic prosperity and environmental prosperity are not mutually exclusive things. "The Truth About Green Business" is a guide for business leaders about keeping their business green while staying out of the red. Stating simple, straight to the point facts for readers about environmentalism's clashes with capitalism, author Gil Friend puts together a solid manual that is fairly comprehensive. "The Truth About Green Business" as such deserves a place in public library as well as private business collections.