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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly (Paperback)♥ Add to Wishlist

by David Meerman Scott

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USED: $5.10

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About the Book

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those ... more

     

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      Used Good(1 Copy): Good 0470379286 Standard used book.
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      Used Very Good(1 Copy): Very good. No dust jacket as issued. Pages are very neat and clean, no markings. Trade paperback (US). Glued binding. 287 p. New Rules of Marketing & PR: How to Use Social Media, Blogs, . Audience: General/trade.
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      Used Good(1 Copy): Good. Trade paperback (US). Glued binding. 287 p. New Rules of Marketing & PR: How to Use Social Media, Blogs,.
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      About the Book

      For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

      Product Details

      • Media: Paperback Book, 287 pages
      • Language: English
      • Publisher: John Wiley & Sons (Oct. 31st, 2008)
      • ISBN-10: 0470379286
      • ISBN-13: 9780470379288
      • Dimensions: 5.54 x 8.46 x 0.90 inches
      • Shipping Weight: 0.73 lbs
      • Categories: General Marketing

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      USED: $5.10

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