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The New Influencers: A Marketer's Guide to the New Social Media
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The New Influencers (Books to Build Your Career by)

A Marketer's Guide to the New Social Media (Paperback)♥ Add to Wishlist

by Paul Gillin , Geoffrey A. Moore

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USED: $16.95 $4.98 (Save 70.6%)

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About the Book

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips ... more

     

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      New: New. Trade paperback (US). Glued binding. 236 p. Contains: Illustrations. Books to Build Your Career by.
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      About the Book

      Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

      Product Details

      • Media: Paperback Book, 236 pages
      • Language: English
      • Publisher: Quill Driver Books (Apr. 30th, 2009)
      • ISBN-10: 1884956947
      • ISBN-13: 9781884956942
      • Dimensions: 5.90 x 8.90 x 0.70 inches
      • Shipping Weight: 0.65 lbs
      • Categories: Internet Marketing

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      USED: $16.95 $4.98 (Save 70.6%)

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