The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber
 
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Paperback Book, 268 pages

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Product Description

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Product Details

  • Subtitle: Why Most Small Businesses Don't Work and What to Do About It
  • Media: Paperback Book, 268 pages
  • Publisher: HarperCollins (April 12, 1995)
  • ISBN-10: 0887307280
  • ISBN-13: 9780887307287
  • Dimensions: 5.2 x 7.9 x 0.9 inches
  • Shipping Weight: 0.15 lbs
  • Note: Some of this information came from Amazon.com

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