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The Design of Everyday Things
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The Design of Everyday Things

(Paperback)♥ Add to Wishlist

by Donald A. Norman , Don Norman

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

     

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      About the Book

      First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

      Product Details

      • Media: Paperback Book, 192 pages
      • Language: English
      • Publisher: Basic Books (Sep. 30th, 2002)
      • ISBN-10: 0465067107
      • ISBN-13: 9780465067107
      • Dimensions: 5.49 x 8.28 x 0.76 inches
      • Shipping Weight: 0.62 lbs
      • Categories: General Business & Economics General Industrial Design

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      USED: $9.27

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