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The Cluetrain Manifesto
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The Cluetrain Manifesto

(Hardcover)♥ Add to Wishlist

by Rick Levine , Christopher Locke , Doc Searls

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USED: $4.98 (Save 80.0%)

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About the Book

"The Cluetrain Manifesto" began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the "Linux Journal," and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize ... more

     

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      CONDITION SELLER PRICE SHIPPING PURCHASE
      Used Good (3 Copies): Shipped by Better World Books. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. For California residents, the list price includes applicable sales tax.
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      Used Good(1 Copy): Good. Glued binding. Paper over boards. With dust jacket. 298 p.
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      About the Book

      "The Cluetrain Manifesto" began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the "Linux Journal," and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

      With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.


      Product Details

      • Media: Hardcover Book, 298 pages
      • Language: English
      • Publisher: Basic Books (AZ) (Jun. 30th, 2009)
      • ISBN-10: 0465018653
      • ISBN-13: 9780465018659
      • Dimensions: 6.00 x 9.20 x 1.20 inches
      • Shipping Weight: 1.15 lbs
      • Categories: General E-Commerce Electronic Commerce and E-Commerce

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      USED: $4.98 (Save 80.0%)

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