About the Book

From the beginning, Stonyfield Farm stirred it up, turning conventional business practices on their head, and grew to become the world??'s largest organic-yogurt producer. What Gary Hirshberg saw early on was that organic isn???t just about food. It??'s a way of thinking that embraces cyclical, non-linear resource use where waste from one action becomes food for another. The company has enjoyed a compounded annual growth rate of more than 26 percent for 13 straight years, while the yogurt category as a whole has grown at a much slower pace of 6-8 percent.& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In this book, Hirshberg shares the secrets that helped his company skyrocket to success, and argues that traditional business practices are ultimately counterproductive and have helped create many of the problems that threaten to make the world uninhabitable. Hirshberg will explain how Stonyfield??'s counterintuitive way of doing business demonstrates that companies can be environmentally conscious, and will prove that in doing so, they can make bigger profits than their more conventional counterparts. This book will appeal both to consumers who want quality and a better world, and companies who want steady profits and growth. Other companies business practices cited in book include: Timberland ZipCar Adobe Systems Patagonia Whole Foods ClifBar Newman's Own Honest Tea Frog's Leap Wine & nbsp; Interface (carpet co. in Atlanta, Ga.) Terracycle, Inc (plant fertilizer) Annie's, Inc (organic mac & amp; cheese and other foods) Organic Valley

Product Details

Media: Hardcover Book, 204 pages

Language: English

Publisher: Hyperion Books (Jan. 31st, 2008)

ISBN-10: 1401303447

ISBN-13: 9781401303440

Dimensions: 6.42 x 9.48 x 1.02 inches

Shipping Weight: 1.16 lbs

• Categories: General Corporate Business History