About the Book

Expert insight from the co-founder of PC and Macworld magazines Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of raising start-up money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers and competing effectively against even the biggest adversaries. The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Product Details

Media: Paperback Book, 455 pages

Language: English

Publisher: NOLO (Nov. 30th, 2006)

ISBN-10: 1413305237

ISBN-13: 9781413305234

Dimensions: 7.12 x 9.00 x 1.02 inches

Shipping Weight: 1.62 lbs

• Categories: General Small Business Publishing Education