Javatrekker
Dispatches From the World of Fair Trade Coffee
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Paperback Book, 300 pages
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Product Description
In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.
Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.
Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen.
Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing.
Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world.
What is Fair Trade Coffee?
Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important.
Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.
Product Details
- Subtitle: Dispatches From the World of Fair Trade Coffee
- Media: Paperback Book, 300 pages
- Publisher: Chelsea Green Publishing (October 17, 2007)
- ISBN-10: 1933392703
- ISBN-13: 9781933392707
- Dimensions: 6 x 8.9 x 0.7 inches
- Shipping Weight: 0.9 lbs
- Note: Some of this information came from Amazon.com
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Customer Reviews
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Coffee is more than just another drink: it's about politics, survival, and indigenous people Feb 7, 2008 (4 of 4 found this helpful)
Coffee is more than just another drink: it's about politics, survival, and indigenous people - and Javatrekker is the perfect guide to the politics, culture and meaning of coffee. From Fair Trade business issues to adventure travel, anthropology and politics, JAVATREKKER surveys the peoples, customs and trade of coffee around the world in an invigorating, moving account recommended for any general-interest collection and in particular for college-level libraries strong in world economics.
Diane C. Donovan
California Bookwatch
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A new literary form is born! And it is funny too... Feb 5, 2008 (4 of 4 found this helpful)
In remarkably few decades Fair Trade went, from a simple and hopeful idea, to a 2.3 billion dollar business! This unprecedented success owes much to the wit, the persistence and devotion of a handful of activists such as Dean Cycon. But unlike many of his fellow travelers who concentrate on improving the palate and the social conscience of western consumers, Dean sees Fair Trade as a vehicle for much more profound changes in the lives of the coffee producers. Accordingly, he concentrates his efforts in reaching out to the cooperatives from which he buys his organic beans and shares his profits directly with them in the form of infrastructure investments such as water wells and local schools and, far more than that, with his tireless concern and the effervescent warmth of his presence.
In "Javatrekker" Dean collects some of the many charming memoirs of his incessant globetrotting through the coffee lands in a style which both emulates and evokes the very story telling traditions which inhabit these regions. He calls these accounts, quite accurately, "dispatches" since most of the local situations he describes are evolving from dire to hopeful and will obviously require updates beyond the ones he provides. Through Dean's recollections we are introduced to a number of colorful characters, literally sages and saints, idols and heroes, traders and tricksters from all corners of the world but, more than anything, these are people engaged in bettering their lives and those of their kin peacefully and joyfully. Their stories range from the humorous to the tragic, but Dean always manages to describe their struggles with the touching note that conveys to the alert reader that these are hardly any different in their dreams and aspiration from those one meets on our everyday. It is this recurring slice-of-humanity which makes Javatrekker a far better read than most travel or development literature. More than a hybrid of these two popular genres this book is really a "field manual" for a new, global campaign whose time is surely here: one that firmly rejects charity and "aid" as the currency of exploitation in favor of peaceful productive engagement and the local community empowerment which the example of fair trade has proven possible. What propels Dean's trekking is also, quite clearly, the quest for the next stage, beyond fair trade, in this long but ever more necessary bridge between worlds.
Western fair trade supporters are found to point out that coffee, as a commodity, is second only to oil in total annual volume of trade. They stop short, however, from speculating on what the world would be like if coffee producers had a measure control over their global market even remotely comparable to that which the Oil Cartel exerts over the price of the barrel! Perhaps Fair Trade is still in its early stages and is likely to become the new platform for a globalizing economy concerned with product quality as well as sustainability and climate change. Or maybe it is time to think of a more ambitious formula to fight worldwide inequality in trading justice that may bring about more immediately results. In either case Javatrekker will remain a vital and historical testimonial beyond the delightfully entertaining wild ride that it surely is. GET IT! READ IT! (You will thank me later...)
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Fascinating and informative. Dec 17, 2007 (4 of 4 found this helpful)
Javatrekker is not just another book about fair trade coffee. Dean, founder of 100% fair trade, organic coffee roaster Dean's Beans, does describe fair trade, but entirely through recounting stories from his years of "Javatrekking" or traveling to coffee origins to meet the producers. Javatrekker is a great introduction to fair trade and is also some of the best travel writing I have read.
Javatrekker would be a great read for anyone interested in travel to LDCs or fair trade coffee.
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A real eye-opener...just like your 1st cup in the morning... Mar 3, 2008 (3 of 3 found this helpful)
This book is amazing! Dean Cycon is amazing! I've seen "Fair Trade" coffee in stores but until I read "Javatrekker," I hadn't grasped the magnitude of the problems so many coffee farmers face. Dean Cycon is on a mission...his dedication to help poor coffee farmers improve their lives is remarkable. He deserves the Nobel Peace Prize! If you read this book and you possess an ounce of compassion for humanity, you will never buy non-Fair Trade coffee again. I highly recommend this book. It is entertaining, educational and inspirational.
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Readable travelogue but not a lot more Jul 28, 2008 (2 of 2 found this helpful)
If other readers came away with a solid or even marginal understanding of fair trade and shade grown coffee, then they are better readers than I am. This book did not need to be a dry study, but I obtained this book hoping for more than a travelogue. He is a great storyteller and a probably a delightful guest, but beyond a few factoids (and some interesting descriptions of cultures), I barely learned anything about coffee or coffee markets. I think this books would have been greatly enhanced by more description of why things are the way they are, where and when shade grown coffee makes economic sense, how variabilites and inequities in the market could be reduced, how large the market for fair trade is and what the big players are doing, where there is fair trade but not shade grown coffee, and on and on...