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It's Not How Good You Are, It's How Good You Want to Be

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It's Not How Good You Are, It's How Good You Want to Be

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by Paul Arden

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USED: $4.48 (Save 49.9%)

Condition: Used Good

NEW: $9.68

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Used Good (7 Copies): Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Used Like New(1 Copy): Fine 9780714843377. Softcover, in Fine condition, no stamps or writing, looks like new, no flaws to note, a very nice looking book, ; It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world-a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent-It is-Are You? '. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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Used Like New(40 Copies): FINE Crisp, clean, unread paperback with light shelfwear to the covers, a 'phaidon non-mint' stamp to one edge-Nice!

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Used Very Good(50 Copies): VERY GOOD Crisp, clean, unread paperback with light shelfwear to the covers, a 'phaidon non-mint' stamp to one edge-Nice! 0.4 lbs.

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About the Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must

Product Details

Media: Paperback Book, 128 pages

Language: English

Publisher: Phaidon Press (Jun. 30th, 2003)

ISBN-10: 0714843377

ISBN-13: 9780714843377

Dimensions: 4.82 x 6.96 x 0.53 inches

Shipping Weight: 0.42 lbs

Categories: Advertising & Promotion Success

USED: $4.48 (Save 49.9%)

Condition: Used Good

NEW: $9.68

May ship separately

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It's Not How Good You Are, It's How Good You Want to Be

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From the Blog

It's Not How Good You Are, It's How Good You Want to Be

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About the Book

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