About the Book

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketeras arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Product Details

Media: Paperback Book

Language: English

Publisher: Atomic Dog Publishing (May. 31st, 2007)

ISBN-10: 0759392781

ISBN-13: 9780759392786

Dimensions: 8.50 x 10.90 x 0.60 inches

Shipping Weight: 2.05 lbs

• Categories: General Marketing General Foreign Language Teaching