About the Book

Bestselling author Ken Auletta takes listeners for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businessesa "from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Googlea (TM)s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Auletta takes listeners inside Googlea (TM)s closed-door meetings and paints portraits of Googlea (TM)s notoriously private founders, Larry Page and Sergey Brin, as well as those who work witha "and againsta "them. HIs narrative provides the fullest account ever told of Googlea (TM)s rise, shares the a oesecret saucea of Googlea (TM)s success, and shows why the worlds of a oenewa and a oeolda media often communicate as if residents of different planets.
Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google is poised to become the worlda (TM)s first $100 billion media company. Yet there are many obstacles that threaten Googlea (TM)s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Googlea (TM)s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Product Details

Media: MP3 CD Audio Product

Language: English

Publisher: Brilliance Audio (Nov. 30th, 2009)

ISBN-10: 1441821007

ISBN-13: 9781441821003

Dimensions: 5.30 x 7.50 x 0.60 inches

Shipping Weight: 0.15 lbs

• Categories: Media Industry & Business Communications Search Engine