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Diffusion of Innovations, 5th Edition
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Diffusion of Innovations, 5th Edition

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by Everett M. Rogers

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USED: $22.98 (Save 34.3%)

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About the Book

A classic since its first appearance in the 1980s, this comprehensive reference continues to be the history of the spread of new ideas, for academics and professionals alike. In an age of ever-increasing technological innovation, this renowned volume--which has sold more than 30,000 copies in each edition--is more important than ever. Diffusion of Innovations lucidly explains how inventions and new concepts spread via communication channels over time. ... more

     

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      CONDITION SELLER PRICE SHIPPING PURCHASE
      Used Good (1 Copy): Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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      None(1 Copy): Fair Front and back covers are curled. Shows normal wear for a used book. May contain highlighting and markings. We ship daily! Title of book may say it includes supplements but it MAY NOT include CD's DVD's or other supplements, THIS IS A USED BOOK. Choose expedited for fastest delivery. Tracking number included. Please no APO/FPO. Book may contain a sticker on the cover.
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      Used Good(2 Copies): Good 0743222091 Our used books are new unread books from the publisher that could have a corner bump, sunfade or shelfwear. All are good reading copies and customer satisfaction is our number 1 priority.
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      New: New. Trade paperback (US). Glued binding. 576 p. Contains: Illustrations.
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      New: New 2003. Original. Paperback......We ship daily from our warehouse. Over 250, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '
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      New: BRAND NEW PAPERBACK 512 pages. First appearing in the 1980s, this comprehensive reference covers the history of the spread of new ideas, for academics and professionals alike. illustrations edition 5 rev ed (Paperback)
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      About the Book

      A classic since its first appearance in the 1980s, this comprehensive reference continues to be the history of the spread of new ideas, for academics and professionals alike. In an age of ever-increasing technological innovation, this renowned volume--which has sold more than 30,000 copies in each edition--is more important than ever. Diffusion of Innovations lucidly explains how inventions and new concepts spread via communication channels over time. As professor Everett Rogers explains, such innovations are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the world amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history--and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

      Product Details

      • Media: Paperback Book, 576 pages
      • Language: English
      • Publisher: Free Press (Aug. 31st, 2003)
      • ISBN-10: 0743222091
      • ISBN-13: 9780743222099
      • Dimensions: 6.20 x 9.42 x 1.42 inches
      • Shipping Weight: 1.40 lbs
      • Categories: General Marketing Rural Sociology

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      USED: $22.98 (Save 34.3%)

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