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by Alina Wheeler
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"An inspiring and powerful toolkit." "-The Marketer"
"Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, "Positioning"
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, "The Brand Gap"
"A valued reference book for all members ... more
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"A valued reference book for all members of the branding team." "-Communication Arts"
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