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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
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Design Driven Innovation

Changing the Rules of Competition by Radically Innovating What Things Mean (Hardcover)♥ Add to Wishlist

by Roberto Verganti

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USED: $35.00 $20.98 (Save 40.1%)

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About the Book

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't ... more

     

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      CONDITION SELLER PRICE SHIPPING PURCHASE
      Used Acceptable (1 Copy): Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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      Used Very Good(1 Copy): Very good in good dust jacket. Dj has minor wrinkles and closed tear at top spine edge. Not ex-library. One in five number line. Text and illustrations are clean. Sewn binding. Cloth over boards. 288 p. Audience: General/trade.
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      About the Book

      Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.

      Product Details

      • Media: Hardcover Book, 288 pages
      • Language: English
      • Publisher: Harvard Business School Press (Aug. 31st, 2009)
      • ISBN-10: 1422124827
      • ISBN-13: 9781422124826
      • Dimensions: 6.20 x 9.30 x 1.00 inches
      • Shipping Weight: 1.20 lbs
      • Categories: General Management Automation

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      USED: $35.00 $20.98 (Save 40.1%)

      Condition: Used Acceptable

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