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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Crossing the Chasm (Harper Business Essentials)

Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)♥ Add to Wishlist

by Geoffrey A. Moore

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USED: $7.93

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About the Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

     

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      New: New. No dust jacket as issued. Brand New~Never Opened! Might have some shelf wear and/or minor remainder mark. Fast Delivery from our Canadian or American warehouses*Satisfaction Guarantee! International Orders are Welcome! Trade paperback (US). Glued binding. 256 p. Harper Business Essentials. Audience: General/trade.
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      About the Book

      Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


      Product Details

      • Media: Paperback Book, 256 pages
      • Language: English
      • Publisher: HarperBusiness (Sep. 30th, 2002)
      • ISBN-10: 0060517123
      • ISBN-13: 9780060517120
      • Dimensions: 5.26 x 8.04 x 0.61 inches
      • Shipping Weight: 0.42 lbs
      • Categories: General Management

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      USED: $7.93

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      NEW: $16.95 (Save 5.8%)

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