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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
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Cracking the Code

How to Win Hearts, Change Minds, and Restore America's Original Vision (Paperback)♥ Add to Wishlist

by Thom Hartmann , Jim Hightower

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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's ... more

     

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      Used Like New(1 Copy): Fine 8vo-over 7¾"-9¾" tall. Signed by Author "Drawing on his rich background as a psychotherapist, advertising executyive, and radio host, Thom Hartmann helps you use the same techniques to make the progressive message even more compelling and persuasive. He applies what science has learned about how people actually perceive information to give you the tools you need to refute the right-wing propaganda and reclaim America as a nation of We the People. " This book has 223 pages. The book is a SIGNED PRESENTATION copy from the author, Thom Hartmann.
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      About the Book

      Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

      Product Details

      • Media: Paperback Book, 223 pages
      • Language: English
      • Publisher: Berrett-Koehler Publishers (Sep. 30th, 2008)
      • ISBN-10: 1576756270
      • ISBN-13: 9781576756270
      • Dimensions: 5.54 x 8.18 x 0.62 inches
      • Shipping Weight: 0.63 lbs
      • Categories: Conservatism Liberalism

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