About the Book

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Product Details

Media: Paperback Book, 223 pages

Language: English

Publisher: Berrett-Koehler Publishers (Sep. 30th, 2008)

ISBN-10: 1576756270

ISBN-13: 9781576756270

Dimensions: 5.54 x 8.18 x 0.62 inches

Shipping Weight: 0.63 lbs

• Categories: Conservatism Liberalism