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by John E. Hocking , Steven T. McDermott , Don W. Stacks
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Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines. While its emphasis is on science, this book covers rhetorical and historical research and emphasizes that their methodologies are complementary. Complex ideas are explained in a readable way without ever "dumbing down" the material. Organized around the research process, this book provides readers with the means to conduct, ... more
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Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines. While its emphasis is on science, this book covers rhetorical and historical research and emphasizes that their methodologies are complementary. Complex ideas are explained in a readable way without ever "dumbing down" the material. Organized around the research process, this book provides readers with the means to conduct, analyze and interact with research in the field of communication. Anyone interested in communication research.
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