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Branded: The Buying and Selling of Teenagers
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Branded

The Buying and Selling of Teenagers (Paperback)♥ Add to Wishlist

by Alissa Quart

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USED: $4.74

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About the Book

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a ... more

     

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      Used Good(1 Copy): Good Some underlining inside, overall good condition.
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      Used Good(1 Copy): Good Has some highliting. No creases in spine. Cover corners are creased. Moderate edge & corner wear. Stickers on back.
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      Used Very Good(2 Copies): Very Good Great Shape! Reprint. 2004 Paperback.
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      Used Good(1 Copy): GOOD GOOD-This is a hurt paperback book with some tearing, scuffing, bumping, and creasing. Still, it is fully usable and the flaws are only cosmetic. 0.65 lbs.
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      About the Book

      Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

      Product Details

      • Media: Paperback Book, 272 pages
      • Language: English
      • Publisher: Basic Books (Jan. 31st, 2003)
      • ISBN-10: 0738208620
      • ISBN-13: 9780738208626
      • Dimensions: 5.24 x 8.02 x 0.72 inches
      • Shipping Weight: 0.63 lbs
      • Categories: Advertising & Promotion Children's Studies

      Customer Reviews

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      USED: $4.74

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      Condition:

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