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How often do you find yourself in information overload? We are flooded with emails, text messages, and phone calls. This constant swirl of digital information exchange often makes us feel as if we have lost control of our time. In today's society, our competitive edge is no longer based on availability of information, but rather on the ability to navigate through a flood of high-speed data. In order to excel within this development we need to become conscious (deliberately) of what is worth dedicating our time and energy to. "The Principle of Relevance" aims to help develop the reader's awareness of the thinking mechanisms involved in information processing and to teach more effective habitual responses. It's within the reader's power to transform this continuous information flow from a distraction into a tool of empowerment.
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