BWB REMEMBERS THE BOOKS OF OUR CHILDHOOD (3 OF 3)
The third and final part in our Children’s Book Week series on the books that BWB employees remember from their childhood. Don’t forget...
by Steven Heller , Jim Heiman
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Consumerism galore in mid-century advertising In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.
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