BOOKS BY STATE: HAWAII
The first item on the Better World Books 2016 Reading Challenge is to read […]
Sharon B. Smith
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
At the turn of the last century, harness racing drew larger crowdsand offered bigger paychecks than any other sport. Its stars werehousehold names, and Dan Patch was both the most celebratedand the richest. As successful as he was on the track, Dan Patchwas also America s first marketing machine: the horse who couldsell cigars, washing machines, stoves, automobiles, and animal feed, just by the presence of his name and photograph. The Best ThereEver Was examines the evolution of sports marketing through thelives of Dan Patch and the three men who owned him: an Indianabreeder, Dan Messner; M. E. Sturgis, who sold the horse for$20,000 (a fortune in those days) and spent the rest of his life tryingto buy him back; and Marion W. Savage of Minneapolis, whoseentrepreneurial skills presaged today s sports marketing geniuses.
Any athlete who can draw a 90,000-person crowd, offer up worldrecords, and then sell a coal stove with his name on it may wellbe the best by anybody s standards. A fun and fascinating read forsports lovers.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
Our gift certificates are quick, easy and sure to suit everyone, perfectly. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)