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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

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A Designer's Research Manual (Design Field Guides)

Succeed in Design by Knowing Your Clients and What They Really Need

by Jennifer Visocky O'Grady , Kenneth Visocky O'Grady

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About the Book

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Product Details

Media: Paperback Book, 192 pages

Language: English

Publisher: Rockport Publishers

Edition: Unknown

ISBN-10: 1592535577

Publication Date: Feb. 1st, 2009

ISBN-13: 9781592535576

Dimensions: 6.70 x 9.90 x 0.50 inches

Shipping Weight: 1.25 lbs

Categories: Design Reference

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