About the Book

The story of Nintendo's rise and the beloved icon who made it possible.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Product Details

Media: Hardcover Book, 292 pages

Series: Not Applicable

Publisher: Portfolio

Language: English

ISBN-10: 1591844053

Edition: Unknown

ISBN-13: 9781591844051

Publication Date: Aug. 4th, 2011

Dimensions: 6.00 x 9.10 x 1.20 inches

Shipping Weight: 1.20 lbs

• Categories: General Corporate Business History Nintendo Video Game