About the Book

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method--a systematic, proactive approach that takes advantage of the best possible resources available--photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

Product Details

Media: Paperback Book, 143 pages

Language: English

Publisher: Amherst Media

Edition: 2

ISBN-10: 1584282460

Publication Date: Feb. 1st, 2009

ISBN-13: 9781584282464

Dimensions: 8.40 x 10.80 x 0.50 inches

Shipping Weight: 1.25 lbs

• Categories: Commercial Photography