About the Book

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. "The Elements of Graphic Design, Second Edition" is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.
This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Product Details

Media: Paperback Book, 215 pages

Language: English

Publisher: Allworth Press

Edition: 2

ISBN-10: 1581157622

Publication Date: Mar. 15th, 2011

ISBN-13: 9781581157628

Dimensions: 7.89 x 9.96 x 0.67 inches

Shipping Weight: 1.64 lbs

• Categories: Design Reference