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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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Creating the Perfect Design Brief

How to Manage Design for Strategic Advantage

by Peter L. Phillips

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      About the Book

      In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.


      - Covers all the essential elements comprising an effective design brief
      - Copublished with the prestigious Design Management Institute


      Product Details

      • Media: Paperback Book, 191 pages
      • Language: English
      • Publisher: Allworth Press
      • Edition: Unknown
      • ISBN-10: 1581153244
      • Publication Date: Mar. 1st, 2004
      • ISBN-13: 9781581153248
      • Dimensions: 6.00 x 9.00 x 0.60 inches
      • Shipping Weight: 0.75 lbs
      • Categories: General Management General Graphic Arts Design

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