REFLECTING ON THE 2015 CILIP CONFERENCE
Written by Martin Mullin, Head of UK Acquisitions. CILIP is the Chartered […]
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In "The Charge: Activating the 10 Human Drives that Make You Feel Alive, " Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. "The Charge" provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more "life" in our lives.
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