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Thriving in Emerging Markets
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Thriving in Emerging Markets (Harvard Business Review (Paperback))

by Harvard Business Review

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      About the Book

      Beat local companies at their game.
      If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
      This collection of HBR articles will help you:
      - Manage risk in unstable environments
      - Ward off political threats to your business
      - Customize your business model for emerging markets
      - Tailor your strategy to capitalize on countries? strengths
      - Gain ground on emerging giants
      - Compete in China's new high-tech market
      - Win the war for talent in developing economies
      - Serve the bottom of the pyramid profitably

      Product Details

      • Media: Paperback Book, 256 pages
      • Language: English
      • Publisher: Harvard Business School Press
      • Edition: Unknown
      • ISBN-10: 142216263X
      • Publication Date: May. 31st, 2011
      • ISBN-13: 9781422162637
      • Dimensions: 5.55 x 8.27 x 0.71 inches
      • Shipping Weight: 0.60 lbs
      • Categories: General International Business Globalization Developing Countries

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