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The first item on the Better World Books 2016 Reading Challenge is […]
Floyd J., Jr. Fowler
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Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." -Mark Berends, Vanderbilt University
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