About the Book

Written by two industry experts, Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms, was developed exclusively for firms and professionals in design and planning fields. This social media marketing book is the first of its kind, as it deep dives into the A/E industry and its use of social media by providing expert analysis of the current online marketing and social media strategies happening right now, in the industry. Throughout the book, you'll learn what is working and what is not, as well as new ideas that should and will be implemented in the near future. You'll also get insight into industry specific case studies, interviews with industry leaders and a communication action plan specific to your business goals and objectives.

Product Details

Media: Paperback Book, 240 pages

Language: English

Publisher: Watermelon Books

Edition: Unknown

ISBN-10: 0985146915

Publication Date: Feb. 15th, 2012

ISBN-13: 9780985146917

Dimensions: 5.51 x 8.50 x 0.55 inches

Shipping Weight: 0.68 lbs

• Categories: Architecture Professional Practice General Marketing