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Assuming that the reader has some basic knowledge about how plants are grown, Avent avoids excessive detail about soil mixes and greenhouse pests in this comprehensive overview --- he directs readers to other easily accessible sources of information on such practical matters. Instead, he focuses on the business and planning concerns of the nursery owner-from considering whether to consult a lawyer about a partnership to whether to build your own greenhouses. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own.
Avent's approach to the nursery business is witty, wise, and decidedly irreverent. Far from being a dry recitation on business practices, "So You Want to Start a Nursery underlines the "people" part of the nurserytrade. This book will be a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
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