REFLECTING ON THE 2015 CILIP CONFERENCE
Written by Martin Mullin, Head of UK Acquisitions. CILIP is the Chartered […]
Marlene E. Henerson
Carol T. Fitz-Gibbon
Lynn Lyons Morris
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This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.
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