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The answers to these questions lie within "Momentum, " a fresh, zestful way of thinking about and organizing social change work. Today's digital tools--including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods--promote interactivity and connectedness. But as "Momentum" shows, these new social media tools are important not for their wizardry but because they connect us to one another in "inexpensive, " "accessible, " and "massively scalable" ways.
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