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Problem Solved
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Problem Solved

by Michael Johnson , Michael Johnson

Hardcover
Hardcover
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ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.

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      BargainBookStores
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      $42.75
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      New: New. Sewn binding. Paper over boards. 319 p. Contains: Illustrations.
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      Alibris
      NV, USA

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      New: New Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular.
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      Hennessey + Ingalls
      CA, USA

      $58.95
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      New: New Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular.
      Sale

      Hennessey + Ingalls
      CA, USA

      $58.95
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      New: New. Sewn binding. Paper over boards. 319 p. Contains: Illustrations.
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      MegaMega
      BW, DEU

      $73.99
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      About the Book

      A manual for students and professionals that offers solutions to recurring design problems. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies.

      Product Details

      • Media: Hardcover Book, 320 pages
      • Publication Date: Sep. 1st, 2012
      • Publisher: Phaidon Press
      • ISBN-10: 0714864730
      • ISBN-13: 9780714864730
      • Series: Not Applicable
      • Language: English
      • Categories: Design Reference

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