EDUCATORS: COME FILL UP A BOX FULL OF BOOKS!
Worldwide literacy is our mission, and we know it’s just as important […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Your Online Bookstore
Books & More
Jesse Tree Books
Glued To The Tube Books
Ad Infinitum Books
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT & T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with theworld's best-known marketer and improve your marketing performance tomorrow.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
Come save on used books in the Clearance Aisle. Learn more »
Gift Certificate = Happy Friend + Books donated to families in need Make Someone Happy »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)