BWB REMEMBERS THE BOOKS OF OUR CHILDHOOD (3 OF 3)
The third and final part in our Children’s Book Week series on the books that BWB employees remember from their childhood. Don’t forget...
Jill Larson Sundberg
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To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.
In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.
Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
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