FOUR BOOKS FOR BETTER MOTIVATION
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Across the globe, the nature of business is changing and people need to be competent at creating their own opportunities, at being entrepreneurial. This trend is reflected in growing investment in entrepreneurship research and in efforts to move beyond toolkit approaches to training entrepreneurs to a more comprehensive understanding of theoretical principles that guide best practice.
Originating in rigorous academic research, this textbook seeks to map abiding principles of entrepreneurial expertise to encourage the reader to think differently about the world in which they live, to emphasise that entrepreneurship is not only about trying to make a good living, but also an effort to expand the horizon of valuable economic opportunities. The book draws on the expertise of entrepreneurs who have created profitable ventures over long periods of time in the real world. In form and content, this book embodies their logic a " it seeks to be bold, systematic, pragmatic and at all times full of energy and fun.
Authored by an internationally acclaimed, expert team of authors, Entrepreneurship will be core reading for all students requiring a foundation in this seminal subject.
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