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The Brand Gap: Revised Edition
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The Brand Gap (Aiga Design Press)

Revised Edition

by Marty Neumeier , Neumeier

Paperback
Paperback
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      About the Book

      A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

      Product Details

      • Media: Paperback Book, 208 pages
      • Language: English
      • Publisher: Peachpit Press
      • Edition: 2
      • ISBN-10: 0321348109
      • Publication Date: Aug. 1st, 2005
      • ISBN-13: 9780321348104
      • Dimensions: 5.32 x 8.02 x 0.56 inches
      • Shipping Weight: 0.64 lbs
      • Categories: General Corporate Business History Computer Graphics

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