GETTING YOUR BOOKS BY CHRISTMAS, PART 2
We’re back with a second tip for US shoppers aiming to get […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Used Very Good
May ship separately
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Ships separately from Better World Books suppliers
Super Book Deals
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range ofmanagement goals, from accessing new markets to improving existing products togenerating new revenue streams. In this book, intellectual property expert andHarvard Law School professor John Palfrey offers a short briefing on intellectualproperty strategy for corporate managers and nonprofit administrators. Palfreyargues for strategies that go beyond the traditional highly restrictive "swordand shield" approach, suggesting that flexibility and creativity are essentialto a profitable long-term intellectual property strategy--especially in an era ofchanging attitudes about media. Intellectual property, writes Palfrey, should beconsidered a key strategic asset class. Almost every organization has anintellectual property portfolio of some value and therefore the need for anintellectual property strategy. A brand, for example, is an important form ofintellectual property, as is any information managed and produced by anorganization. Palfrey identifies the essential areas of intellectualproperty--patent, copyright, trademark, and trade secret--and describes strategicapproaches to each in a variety of organizational contexts, based on four basicsteps. The most innovative organizations employ multiple intellectual propertyapproaches, depending on the situation, asking hard, context-specific questions. Bydoing so, they achieve both short- and long-term benefits while positioningthemselves for success in the global information economy.
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
Check out our Holiday Shipping chart. See Shipping Options »
A great last-minute holiday present. Exactly what they want to read. Order Gift Certificates »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)